The Leading Retail store in Kenya, Nakumatt opens an outlet at Kasarani, making a comeback
along the Thika Superhighway after its earlier outlet along the road was
demolished in 2008 to pave way for the expansion of the highway.
The retailer is eying shoppers in the residential
estates of Zimmerman, Githurai, Kasarani, Kahawa and Ruaraka through the
Thika Road Mall to reclaim its market share along the busy freeway.
Listed supermarket chain Uchumi took advantage of
its rival’s exit from the highway to set up its Jipange outlet in 2009,
which sits next to Roasters Inn, the location where Nakumatt had its
store.
Nakumatt’s only branch off the eight-lane highway
is located in the middle class residential district of Kahawa Wendani.
Second tier supermarket Naivas also has an outlet at Kasarani.
Thika Road Mall becomes the first mega shopping
complex along the highway, where residents have had to contend with
independent supermarkets such as Kassmatt in Githurai, Home Depot in
Zimmerman and Cleanshelf in Kahawa West.
The
family-owned business is also scheduled to open a new mall in Thika
town by the end of month, bringing to 40 its total number of outlets
across Kenya, Uganda, Tanzania and Rwanda.
“This will provide a good platform to carry
forward our quest to expand at a Pan African level,” said Atul Shah,
managing director Nakumatt Holdings.
“We expect the market to develop further as
consumers continue to embrace formal retail options and solutions, which
we are striving to deepen,” Mr Shah said in a statement.
The return of Nakumatt to Thika Road is likely to
spark off a fresh battle among retailers eying consumers who reside
along the flanks of the superhighway.
Supermarkets are attracted by the growing size of
multiple housing estates on the wings of the road which are now drawing
many people to the area after the road upgrade.
Uchumi says it plans to expand its existing
Jipange convenient store. Tuskys has booked space at a mall currently
under construction 100 metres away from Uchumi’s shop.
Nakumatt is also scheduled to open a new outlet in Thika Town and at
Garden City, billed as East Africa’s largest shopping mall by December
2014; further tightening its grip on the superhighway retail market.
The retailers are also eying those travelling along Thika Superhighway.
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